Chapter · Brand

The brand kit.

Logos, wordmarks, screenshots, and brand guidance for press, partners, and integrators. Use everything here freely — we just ask that you don't restyle the wordmark or recolour the pill.

Public assets

Naming.

  • Keyfloe — the product. Always lowercase-first, no hyphen, never "Key Floe" or "KeyFloe".
  • Floe — the assistant inside Keyfloe. As in "ask Floe", "Floe is thinking".
  • Onefloe — the company behind Keyfloe. Used for press, billing, legal.

Typography.

Three fonts. Each has one job:

  • Fraunces (light + italic accents) — display headlines. Sets the editorial identity.
  • DM Sans — body copy.
  • Departure Mono — system chrome, status chips, captions. Provides the "pixel terminal" voice.

Colour.

  • Paper — #f5f1ea (warm off-white).
  • Bone — #ebe5d9 (subtle surface lift).
  • Ink — #0a0a0b (near-black, warm).
  • Hairline — rgba(10, 10, 11, 0.10).
  • Live green — #22c55e (status dot only — not a brand colour).

Downloads.

Logo, wordmark, screenshots, and app icon coming soon as a single ZIP. Email press@onefloe.com in the meantime and we'll send assets directly.

Do not.

  • Restyle the wordmark — no gradients, drop shadows, or recolours.
  • Place the wordmark inside a coloured box; it expects warm-paper backgrounds.
  • Use "Keyfloe" with a possessive S — write "Keyfloe is", not "Keyfloe's".